# identity.md

## Organization Overview
- **Company Name:** Moab Outfitters
- **Mission:** To build customer dreams by providing exceptional vehicle repair, maintenance, and modification services, while treating every customer like family and taking great pride in their work.
- **Company Structure and Legal Entity:** A locally owned and operated Utah business.
- **Founded Date and Location:** Founded in 2007 in Utah.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Russ (Leader, likely Founder/Owner).
- **Team Structure and Departments:** Comprised of Russ and his dedicated team.
- **Company Culture and Values:** Upholds a culture of pride in work and treating customers like family.
- **Relevant Links:** [About Us](https://moaboutfitters.com/pages/about-us)

## Operations & Structure
- **Business Model and Operational Approach:** Offers vehicle repair, maintenance, and modification services, alongside parts sales, focusing on building customized vehicles and fulfilling customer needs.
- **Location(s) and Geographic Presence:** Operates as a Utah-based business.
- **Key Partnerships and Affiliations:** Details forthcoming.